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Tobias Gremmler
design, media art, book publications, digital communication, research, teaching...
Current Occupation: Visiting Associate Professor; City University of Hong Kong, School of Creative Media.
News: TIMECODE 
Red Dot Design Award.
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cyberBionic - Design und Evolution digitaler Welten
Publisher: Spektrum Akademischer Verlag, 2008
Paperback; 168 Seiten; 26 x 24 cm
Language: German
ISBN: 3-8274-1943-3
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Digital media are becoming the echo chamber of real processes. Autonomous programmes select, compare and associate information for millions of users. Multi-user platforms are creating virtual biotopes for collective intelligence. Where does the deeper root of these developments lie?
The self-organising processes in virtual networks have much in common with the basic behavioural patterns of biological systems. The book explores digital networks, collective information exchange as well as artificial intelligence and life in a bionic context. It also compares structures that process information and organisational methods in both biological and digital systems. Includes more than 150 illustrations.
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Das Buch beläuchtet historische, gegenwärtige und zukünftige Entwicklungen digitaler Medien aus dem Blickwinkel des Designers Tobias Gremmler, der die digitale Medienwelt seit zwei Dekaden mitverfolgte und mitgestaltete.
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Grids for the Dynamic Image
Publisher: AVA Publishing, 2003
Paperback; 160 pages; 30x22,8 cm; CD-ROM
Language: English
ISBN: 978-2884790086
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Grids for the dynamic image provides the first comprehensive study of grid systems needed to bring order to the moving screen. As well as discussing the fundamental elements of space, volume and motion in time-based media, this book and accompanying cd-rom examine more advanced grid system applications such as those which synchronise speech, sound and movement. This book serves both as design resource and educational reference, and will prove invaluable to anyone working in time-based media.
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Getty Images, Digital Vision, Eyewire
Robotica, Cosmopolis, Synergy:Body Motion, Synergy:Dynamics, Kinetic Force, Virtual Sports
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A fantastical, computer-generated glimpse into a futuristic civilization inhabited by machines and artificial intelligence. (Getty Images)
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Chemical models become mod designs. washes of pixels shimmer like auroras, over matrices of digits and text. Spiky geometries suggest high technology or pure math. Human hands work amidst dreamlike views. A huge variety of ideas and uses. (Eyewire)
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Multi Media Performances, Immersive Media Installations, Theatre and New Media Production, Music Composition, Exhibitions
Bochumer Videofest, Civic Centre Hong Kong, Culture Center, Hongkong, Festival Of Vision Honkong, Kwai Tsing Theatre Hong Kong, Neues Theater München, Muffathalle München, Phonetic Festival Amsterdam, Sophiensaele Berlin, Stadttheater Bern, Staatstheater Darmstadt, Stadttheater Saarbrücken, Taipei Arts Festival, Theater am Hallischen Ufer Berlin, Theatre Hall Taiwan, Transmediale Berlin, ZKM Medientheater, Volkstheater Rostock, Volksbühne am Rosa Luxemburg Platz Berlin
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Tobias Gremmler was involved in numerous theatre and art productions. On the basis of his involvement with cultural projects, film productions and new media events he acquired an impressive level of specialist skills which enabled him to successfully embark on cross-media development of digital design solutions.
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Lectures, Workshops, Curriculum Develoment, Consulting
Art Center College of Design Pasadena, USA; Cheung Kong School of Art and Design, China; City University of Hong Kong, School of Creative Media; Cleveland Institute of Art, USA; Duale Hochschule Baden-Württemberg; Hochschule Anhalt; Hochschule für Künste Bremen; Hong Kong Design Institute; Shantou University, China; Technische Kunsthochschule Berlin
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Approach: Integrative, Interdisciplinary and Intermedia
The Multi Media Major has an integrative, interdisciplinary and intermedia approach. Due to the ongoing development of digital media and technology, the field for designers became broader and more interdisciplinary. New Media became, beside its own wide development, part of communication design, corporate design, product design, and environmental design and even of architecture. As all these disciplines are based on digital data and technologies. They offer new possibilities to create integrative multi media concepts in order to communicate a message, a product or an appearance throughout different media. Taking this into account the MMD Program offers a wide and intermedia range of digital design methodologies, principles and techniques which cover the communication, interaction, dynamic and space.
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Synergy: Theory, Technology, Creativity
The MMD Program is based on the synergy of four aspects: research, theory, technology and creativity. The design seminars and projects get across these aspects and enable the students to create substantiated, consistent and media inherent concepts for content, media and platforms. The polarity of method and exploration in the creative process should keep the balance and give the students a wide spectrum of creative experience.
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Context: Research, Economy and Culture
The MMD Program prepares the students for several tasks and roles they might cover during their design career after the studies. The MMD Program is considered to enhance the study with knowledge like research methodologies and techniques, business economic strategies and cultural responsibilities and aspects. As working between creative and ongoing changing disciplines, the capability to research new technologies, and methodologies is as essential for the creative and conceptual enhancements of a Multi Media Designer, as having the ability to direct, coordinate and plan.
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Fields: Information, Products, Environment
In general the MMD Program educates students for the working fields of: human and information (design of a message), human and digital products (design of digital products and systems) and human and environments (design of digital space (installations)). The MMD Program will enforce degree holder to work in several fields of the multi media design industry. Media design office, Web Agency, IT Productions (Interface design, Information Design) Film production and TV Station (TV Design, Motion Graphics), Exhibition, Fair and Museum (Media installations, Terminals, Showrooms).
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Multi Media Design Degree Curriculum (excerpt), Shantou University 2004
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Interviews & Reviews
PDFC5, Culture Club, Design Report, Designer´s Bookshelf, designNET, Page, Milk, Novum, Oriental Daily, Paperideas, STU University Press
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Grids for the Dynamic Image review
Designer´s Bookshelf, US
[...] Tobias Gremmler have broken away from the shackles of traditional design and embarked on a stunning new venture in designing grids. It’s a comprehensive exploration of the moving image and the grid systems that support it, with invaluable discussions of space, volume, and motion. Besides, the book’s design and production is so exciting to look at, some might love it and never read a single word! It’s that stunning! (Designer´s Bookshelf)
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Breaking the Wall between Virtuality and Reality designNET, Korea
What interests us is not just what is doable, but what is thinkable. Drama, dynamics and rhythm emerge from the inner structures of the varios media. In our cultural projects we can go beyond the digital; we can break the rules, transfer them to other media and develop hybrid forms. We call this “structure tracking”, e.g. the transfer of the music into a moving image. [...] Anyone who wants to enable a brand or company identity to be experienced consistently over a range of media has to have more than just a theoretical knowlege of the design rules and the parameters of print, TV, internet and mobile devices - they basically need to have perfected their abilities in this are.[...] can´t properly develop a design without bringing in scientific knowlege and strategic requirements. (designNET)
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1001 Macht - Interactive Storytelling
PAGE, Deutschland
[...] In Museen und Theatern sowie bei Events gewinnen interaktive Erzählformen an Akzeptanz - erweitern sie doch erheblich das Spektrum an technischen, wissenschaftlichen oder fantastischen Dingen, die man darstellen kann. “Die Gäste sind von solchen Möglichkeiten in der Regel begeistert und immer mehr Veranstalter setzen auf solche Präsentationen”, erklärt Tobias Gremmler, der als freier Designer unter anderem derartige mediale Inszenierungen entwickelt. Für das Musical “A Hong Kong Odysee” beispielsweise hat Tobias Gremmler eine interaktive Bühnenlandschaft entworfen, bei der Schauspieler, Sänger und zunächst auch das Publikum mit virtuellen Charakteren interagieren. “Dabei muss man teilweise die Aktionen von mehreren hundert Anwendern zusammenbringen” erklärt Gremmler die Besonderheiten des Interactive Storytelling im Raum. (PAGE)
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References
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Companies & Agencies
Adidas, Apple, bmp, BMW, Breitling, Commerzbank, DaimlerChrysler, Deutsche Telekom, Deutsche Welle TV, DEVK, Digital Vision Online Ltd, EnBW, Gate 5, Getty Images, Geschenk 24,
Gruner & Jahr, Hertie, Hypovereinsbank, Kabel Deutschland, Kontron, Langenscheidt, Linotype-Hell, Marlboro Adventure, Marlboro Music, Mazda, NEC, O2 , Opel, Phillips, RTL, RTL 2, Ruhrgas, Samsung, smart cars, Siemens, Siemens Mobile Phones, Siemens/Nixdorf, Sony, Sony Music, Sony Europe, Swarovski, Swatch, Swiss Re, Timberland, Toyota, Volkswagen, Web.de, ART+COM, Atelier für Interaktive Medien, Cabine No 8, Das Integral, Flux, Gate.11, House of Promotion, Intuity Media Lab, Jungled Nerves, Metadesign, Opium Effect, Pixelpark, Project Syntropy, RTL Creation, Scholz & Friends, Triad, X-Plain, X-Tension
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Institutes, Organisations, Universities, Festivals
Ars Electronica (AT), Art Center College of Design Pasadena (US), Art Directors Club Young Masters Seminar, Berlin Beta, Bochumer Videofest, Cheung Kong School of Art and Design (CN), Civic Centre Hong Kong, Cleveland Institute of Art (US), Culture Center Hong Kong, DFN Deutsches Forschungs Netz, Duale Hochschule Baden-Württemberg, Festival Of Vision Hong Kong/Berlin, Goethe Institut, Hochschule Anhalt, Hochschule für Künste Bremen, Hong Kong Design Institute; ICA (UK), Kwai Tsing Theatre (Hong Kong), Machinista Festival (UK), Muffathalle München, Neues Theater München, Partner für Berlin, Phonetic Festival (NL), Profle Intermedia, School for Creative Media, City University of Hong Kong; Shantou University (CN), Sophiensaehle Berlin, Stadttheater Bern, Staatstheater Darmstadt, Taipei Arts Festival (TW), Tecnológico de Monterrey (MX), Theater am Halleschem Ufer Berlin, Theatre Hall Taiwan, Tollwood München, Toyota Lectures (US), Transmediale Berlin, Typo Berlin, Userfriendly (CN), Videofest Bochum, Volksbühne am R. Luxemburg Platz Berlin, Volkstheater Rostock, Zhingshan Hall (TW), ZKM Medientheater, Zuni Icosahedron (HK)
Tobias Gremmler
PDF ContactBorn 1970
Designer, Author, Docent, Musician
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1970 geboren in München.
1991 - 2008 International tätig als Designer für Neue Medien, Motion Graphics und Interfacedesign. Gestaltung digitaler Produkte, Kommunikationsplattformen und medialer Events für Apple, Adidas, BMW, Getty Images, NEC, O2, Phillips, Samsung, Siemens, Sony, u.a.
1991 - 2009 Kulturproduktionen: Komposition (Musik) und Gestaltung szenischer und interaktiver Inszenierungen in Deutschland, Hong Kong, Indien, der Schweiz, und Taiwan (u.a. am Culture Center, Hong Kong; Volksbühne Rosa Luxemburg, Berlin).
1995 - 2009 Lehraufträge, Workshops und Vorträge in China, Deutschland, der Schweiz und den USA (u.a. am Art Center College of Design Pasadena; Cleveland Institute of Art; Shantou University, China).
1996 Gestaltung der ersten onlinebasierten Kommunikationsplattformen und Styleguides für Siemens/Nixdorf und SwissRe.
1998 - 2009 Forschung im Auftrag von Unternehmen sowie im Rahmen staatlicher Forschungsprojekte und Hochschuleinrichtungen. (u.a. für Sony, Deutsches Forschungsnetz DFN, Shantou University). Forschungsfelder: Medienkonvergenz, Interfacedesign, Kognition und Design, dynamische Informationsvisualisierung, Augmented Reality.
2000 Gründung der pReview digital design GmbH mit Prof. Tanja Diezmann. Co-Geschäftsführer bis 2004. Mitgliedschaft im Art Directors Club Deutschland.
2001 - 2004 Art Contributor für Getty Images, USA; Digital Vision, UK. Publikation von sechs Stock-Footage Motion-Clips DVDs.
2003 Internationale Buchpublikation »Grids for the Dynamic Image« Koautorin: Tanja Diezmann. AVA Academia Publishing (deutschsprachige Publikation: Stiebner Verlag 2005).
2008 Buchpublikation »cyberBionic - Design und Evolution digitaler Welten« Spektrum Akademischer Verlag.
2011 Visiting Associate Professor; City University of Hong Kong, School of Creative Media
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